Hanna Spegel

When Hanna enters a room, you feel it: she’s here. With clarity, energy and a strong sense for execution, she has been part of dwarfs and Giants since 2017. As Circle Lead for Brand & Operations, she shapes brand presence, communication and events at the intersection between the inside and the outside. She translates what moves an organization into messages that are meaningful and understandable to others. As a member of the strategy circle, she also contributes to key organizational decisions.

Her path led her through Médecins Sans Frontières, ORF (FM4), advertising agencies and self-organized initiatives such as community radio and cooperative projects. Since 2009, she has specialized in digital communication – driven by the belief that there’s no real boundary between "the internet" and "real life": every interaction – whether a LinkedIn post, website content or a conference experience – tells a story. And every story should ultimately answer one simple question: What difference does this story make in someone’s life?

Hanna is deeply committed to equality, empowerment and female leadership. After returning from maternity leave, she completed the Women’s Leadership Development Programme at the University of Oxford. In 2025, she expanded her leadership perspective through the MBAI course on AI & Leadership.

She also advocates for democratic organizational forms: As a double cooperative member, she is active in both dG’s own cooperative model and the development of a community-owned supermarket in Vienna. For her, it’s clear: true participation is possible – and long-term growth begins where people are empowered to take ownership. Hanna listens deeply, identifies patterns and creates spaces where communication has impact.

What is the main focus of your work at dwarfs and Giants?

• Communication, brand development & more in the circle @Brand Movement
• All things digital: from social media content to website management
• Strategy development at the organizational level & designing internal strategy retreats
• Organization & coordination of workshops, conferences and annual training programs

What have been your most important learning experiences?

Jumping into self-organization after 15 years in classical organizational structures! The coaching curriculum by Neuwaldegg, a learning lab about “Audience Engagement” at fjum (forum for journalism and media), a study term in Halifax, Canada, trainings in group-dynamics, and numerous training courses in the fields of communication like PR, media training, conflict resolution etc. during my school years, which all sparked my fire for a future career in communications.