Georg Tarne

Georg has a double role as both social entrepreneur and organizational consultant.

He started with the entrepreneurial part. In his early 20s he co-founded the social business soulbottles with a close friend. Next to the product (sleek, plastic-free drinking bottles) and the impact (less waste, and close to €2M donated to clean water projects by now), one question guided him just as much: How does an organization's culture develop if purpose, autonomy and human connection are part of its DNA from day one? 

That question turned soulbottles into a pioneer of the New Work movement over the years, one that's been living "Verantwortungseigentum" (steward-ownership), Holacracy and empathic communication ever since.

When soulbottles reached almost 50 team members and started running well without him, he handed his shares over to the team. Since then he's been passing on what he learned there to other organizations. He developed methods like the Clear the Air approach and purposeOS, accompanies organizations directly, and builds online courses. 

From 2019 to 2025, Georg was a Core Partner at dwarfs and Giants. After sharpening the strategy together, he's been driving online courses forward in an independent spin-off since 2026, and continues to contribute as an Ecosystem Partner in selected consulting projects.

What is the main focus of your work at dwarfs and Giants?

• role-based self-organization
• feedback and conflict culture
• impact-driven strategy development
• leadership in role-based organizations